privacy policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or purchase from us (the “Site”).

What Personal Information We Collect When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and information about how you use the Site. We refer to this automatically-collected information as "Device Information." We collect Device Information using the following technologies:
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- "Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the Site.
Additionally when you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as "Order Information."
When we talk about "Personal Information" in this Privacy Policy, we mean both Device Information and Order Information.

Use of Your Personal Information We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). We use this Order Information for the following purposes:

Communicating with you; Screening orders for potential risk or fraud.
Provide you with information and advertising relating to our products or services, in line with the preferences you have shared with us.
We use the Device Information that we collect (especially your IP address) to screen for potential risk and fraud, and to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with our Site and assessing the success of our marketing and advertising campaigns).
We share your personal information with external services for the purposes described above. For example, we use Shopify to operate our online store. Please see here (https://www.shopify.com/legal/privacy) for information about how Shopify uses your personal information. We also use Google Analytics to understand how you use our Site. Please see here (https://www.google.com/intl/en/policies/privacy/) for information about how Google uses your personal information. You can also opt out of Google Analytics here (https://tools.google.com/dlpage/gaoptout).
Finally, we may share your Personal Information to comply with applicable and related laws, to respond to a subpoena, search warrant, or other lawful request for information, or to protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements and marketing communications that we believe may be of interest to you. To learn more about how targeted advertising works, please visit the Network Advertising Initiative's (NAI) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Key Links
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at http://optout.aboutads.info/.
Do Not Track
We do not alter our Site's data collection and use practices when we receive a "Do Not Track" signal from your browser.

Your Rights If you are a European resident, you have the right to access the personal information we hold about you and to ask that it be corrected, updated, or deleted. To exercise this right, please contact us using the details provided below.
Additionally, if you are a European resident please note that we are using your personal information to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above, and that your personal information will be transferred outside of Europe, such as to Canada or the United States.

Data Retention When you place an order through the Site, we will retain your Order Information for our records unless and until you ask us to delete your Personal Information.

Changes We may update this Privacy Policy from time to time in order to reflect changes in our practices or for other operational, legal or regulatory reasons.
Contact Us If you have any questions or concerns about this Privacy Policy, Email us at shopify@amateras-online.net